Let's go out to play!

There was something special about recess back in the day.

I still remember the bell ringing in the early 90s and everything just… exploding into motion. No one overthought it, we just ran outside. Football started instantly. Some played hide and seek. Others were a bit cooler, just standing around, chatting, giving “the look” to their crush, laughing and living in the moment.

It didn’t matter if it was cold or drizzling. We dressed according to weather and went out for recess.

Back then, it was simple. Recess meant freedom! Some took a bit more freedom than others and wandered to the nearest shop for a cinnamon roll and chocolate milk. I was definitely one of them..

Today, it’s a bit more different..

We’re more inside. More on our phones.More stuck in our daily routines.

The ones who now romanticize the 80s and 90s are middle aged suburban parents who rarely go out without a reason. And those who didn’t grow up like this might never experience that feeling, unless someone creates it for them.

That’s exactly what we’re doing with Frímó!

60 minutes to go out and play

On Wednesday, April 29, all Hopp users get 60 free minutes on electric scooters.

No complicated terms.
No hidden catch.

Just open the app, hop on, and enjoy.

There’s something about the first real hint of spring in Reykjavík when the sun lingers a little longer. People stop rushing home and suddenly, you just feel like… going outside to play.

Now you’ve got the perfect excuse, it’s on us because we are giving you a little push into summer.

The free minutes are active in the app from midnight to midnight on April 29 and apply to all Hopp scooters in the capital area (and selected Hopp locations around the country).

Use them however you want.

One long ride or even a few short ones.

Maybe to work - Maybe for ice cream - Maybe just to cruise around for no reason at all.

Why does this matter?

This isn’t just about fun, it’s also about well being.

We know people are spending too much time indoors. Too still. Too connected to screens, but less connected to their surroundings.

A little time outside does more than you think! It lifts your mood, boosts your energy and honestly.. it’s just fun to get out and move.

Frímó is a small reminder of that.

You don’t always need a plan.

Sometimes it’s enough to go outside… and see what happens.

Happy hopping!